CPM UK started working with Nissan in October 2015 following a competitive tender process. Initially Nissan’s aim was to outsource their face to face Corporate Sales team. CPM responded by developing a data led, omni-channel solution to fleet sales, incorporating data and insight, CRM and digital marketing, contact centre lead generation, and a face to face sales team.
- Increase database visibility of the fleet market
- Increase number of corporate customers with a direct relationship with Nissan
- Manage and develop a Salesforce CRM platform
- Recruit, manage and train a team of highly skilled sales professionals